Revolution in Food Innovation : Ingredients for plant-based
According to the GlobalData 2025 Q1 Consumer Survey:
– In Europe, 63% of consumers perceive plant-based proteins as beneficial to health.
– 41% consider “Free from GMO & Artificial ingredients/colors” as an essential purchase driver.
– 30% of Europeans say health-related factors are a key driver in their food choices.
– Flexitarianism is gaining ground, with consumers seeking balance, not exclusion.
These figures reflect a growing demand for products that are not only healthier but also more transparent, ethical, and sustainable.
At Ajinomoto Foods Europe, we believe that innovation must serve both industry and society. Our plant-based ingredient solutions are designed to meet the evolving needs of manufacturers and consumers alike:
– KS-PM: A unique blend of transglutaminase and plant-based proteins that creates covalent bonds between proteins to achieve optimal texture in a plant-based product.
– SUPER YE: A yeast extract that deepens savory notes and boosts mouthfeel.
– Plant Answer® KM: Expertly formulated to mask off-notes in plant-based recipes
– ACTIVA® FV: A vegan transglutaminase that improves texture and structure in meat and dairy alternatives.
These ingredients help manufacturers:
– Improve taste, mouthfeel & structure
– Stay clean-label
– Meet rising consumer expectations
This approach is rooted in our Ajinomoto Shared Values (ASV):
– Social value : Supporting healthier, more accessible food
– Economic value : Delivering innovative, market-ready solutions
– Environmental value : Promoting sustainable formulations and responsible sourcing
Towards a More Conscious Food System
This is not just a trend, it’s a transition. One that invites us to rethink our products, our processes, and our purpose. At Ajinomoto, we believe that ingredients have the power to transform the food industry. By combining science, insight, and responsibility, we are helping build a more conscious, sustainable, and human-centered food future.
Related articles
In a world where every bite carries meaning, consumers are no longer passive eaters, they are informed decision-makers. They read, compare, and question. And among the many transformations shaping the food industry, one stands out for its depth and permanence: the rise of plant-based nutrition.
What Consumers Say : Insights from GlobalData
According to the GlobalData 2025 Q1 Consumer Survey:
– In Europe, 63% of consumers perceive plant-based proteins as beneficial to health.
– 41% consider “Free from GMO & Artificial ingredients/colors” as an essential purchase driver.
– 30% of Europeans say health-related factors are a key driver in their food choices.
– Flexitarianism is gaining ground, with consumers seeking balance, not exclusion.
These figures reflect a growing demand for products that are not only healthier but also more transparent, ethical, and sustainable.